Cannes/Munich, October 8, 2012.
It’s all about the taste at MIPCOM! Nine Network Australia has secured rights to cooking competition show “The Taste” for both a local remake as well as for the U.S. version.
Yan He, Regional Sales Director Australia at Red Arrow International, says, “I am absolutely thrilled ‘The Taste’ has been picked up by Nine Network. ‘The Taste’ truly takes cooking shows to the next level – the feedback from buyers here at MIPCOM is terrific.”
In the U.S., ABC has ordered eight episodes of “The Taste” in which famed foodies Nigella Lawson and Anthony Bourdain head a distinct panel of four judges to pit America’s most skilled cooks against one another.
“The Taste” was created by Kinetic Content, Red Arrow's US production company led by Chris Coelen.
Our culinary superstars are going back to basics: The Taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate.
About Kinetic Content
Santa Monica-based Kinetic Content focuses on creating and producing multiplatform, multigenre content for the global market. Run by CEO Chris Coelen (“Secret Millionaire”, “Wife Swap”, “Don't Forget the Lyrics”), Kinetic is backed by Red Arrow Entertainment, a subsidiary of Europe's second-largest broadcasting group, ProSiebenSat.1 Media. Kinetic boasts exclusive programming ventures with UK broadcasters Channel 4 and STV, and is the American creative partner for companies from international format luminaries Charlie Parsons (creator of “Survivor”) and Dick de Rijk (creator of “Deal or No Deal”).
About Red Arrow International
Red Arrow International (formerly: SevenOne International) is the worldwide programming sales company of Red Arrow Entertainment Group. By marketing the group’s projects and third-party producers, Red Arrow International offers an extensive portfolio of fictional and factual programming plus a strong format line-up.
Led by Jens Richter, Red Arrow International is a gap financer and secures international co-production and co-financing partners. Launched in January 2010, Red Arrow Entertainment Group combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk (“You Deserve It”; “Deal or No Deal”) and Omri Marcus (“Eye Contact”). Red Arrow Entertainment Group is a ProSiebenSat.1 Group company which belongs to Europe‘s leading media groups, reaching more than 62 million TV households.
About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 17 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ('You Deserve It'; 'Deal or No Deal') and Genetic Entertainment ('Home Sweet Hotel'; 'Don’t Panic'), and a leading program distribution house.