Cannes/Munich, October 11th, 2012.
It’s all about the taste. FOX International Channels has secured rights to the US version of cooking competition show “The Taste” for India. “The Taste” will air 2013 on FOX Traveller.
Talking about the new show, Ms. Swati Mohan, Vice President – Content, FOX International Channels said, “We are extremely excited about having ’The Taste’ on our channel. At FOX Traveller, it is our constant endeavor to bring exciting and premium quality content to our viewers through a right mix of global and local productions. Food as a genre has a wide appeal in India and we are certain that our viewers will thoroughly enjoy the unique format and powerhouse personalities of ’The Taste’.”
Yan He, Regional Sales Director Asia at Red Arrow International, says, “’The Taste’ is a true highlight at this market. Buyers love this innovative cooking competition and I am absolutely thrilled ‘The Taste’ has been picked up by FOX Channels.”
In the U.S., ABC has ordered eight episodes of “The Taste” in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America’s most skilled cooks against one another.
“The Taste” was created by Kinetic Content, Red Arrow's US production company led by Chris Coelen.
For the first time ever Anthony Bourdain and Nigella Lawson are teaming up to get down to what truly matters, the way the food tastes! Our culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate.
FOX Traveller has breathed freshness in the way audience looks at and understands ‘Travel’. It is the #1 lifestyle channel in India known for showcasing the best the globe has to offer. The channel also creates local productions that embody the channel philosophy 'this journey is fun', and has gained fans and followers across the young TV viewers in the country. It offers a mouth-watering array of food from around the world- street to gourmet- to fun journeys, personalized diaries, mad adventures and sexy destinations.
FOX Traveller reaches out to millions of viewers across India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages- English, Hindi, Tamil & Bengali and will soon be available in High-Definition.
Santa Monica-based Kinetic Content focuses on creating and producing multiplatform, multigenre content for the global market. Run by CEO Chris Coelen (“Secret Millionaire”, “Wife Swap”, “Don't Forget the Lyrics”), Kinetic is backed by Red Arrow Entertainment, a subsidiary of Europe's second-largest broadcasting group, ProSiebenSat.1 Media. Kinetic boasts exclusive programming ventures with UK broadcasters Channel 4 and STV, and is the American creative partner for companies from international format luminaries Charlie Parsons (creator of “Survivor”) and Dick de Rijk (creator of “Deal or No Deal”).
Red Arrow International
Red Arrow International (formerly: SevenOne International) is the worldwide programming sales company of Red Arrow Entertainment Group. By marketing the group’s projects and third-party producers, Red Arrow International offers an extensive portfolio of fictional and factual programming plus a strong format line-up.
Led by Jens Richter, Red Arrow International is a gap financer and secures international co-production and co-financing partners. Launched in January 2010, Red Arrow Entertainment Group combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk (“You Deserve It”; “Deal or No Deal”) and Omri Marcus (“Eye Contact”). Red Arrow Entertainment Group is a ProSiebenSat.1 Group company which belongs to Europe‘s leading media groups, reaching more than 62 million TV households.
About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk
('You Deserve It'; 'Deal or No Deal') and Genetic Entertainment ('Home Sweet Hotel'; 'Don´t Panic'), and a leading programme distribution house.